60+ Expert Speakers
70%+ Brand Attendance
100% Strategy Focused
This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing – one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It’s time to look at the whole customer journey and the deliver the ultimate experience.
It’s been a decade of data-fueled opportunity and we’ve seen some of the most effective marketing campaigns in history, but we’ve also witnessed some of the most damaging – customer expectations are at an all-time high and brand trust at an all-time low. So the question is: how can we harness evolving martech, retain the human-element, and authentically connect with our customers?
The challenges are four-fold:
Brand Story & the Future of the CMO: How can we create an authentic purpose-driven, data-backed brand story that engages all generations and customer groups in a diverse audience?
Compelling Content & Creative Storytelling: How can we cut through the digital noise with compelling content that creates a genuine bond with your customer through a shared, memorable experience?
Martech Innovation & Customer Insights: How will new disruptive tech change the way we connect with our customers and save businesses millions with marketing automation?
Influencers & Social Success: How can we amplify reach and build trust with less effort and lower overheads? Video, influencers and the formula for social success.
The Incite Group is a business intelligence company devoted to helping large corporations serve their customers better. Go to event website »