Over the course of three days, discover the infinite possibilities that emerge when insights, analytics, data scientists, and marketing executives break down silos and work together to drive bottom line impact across an organization.
Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric or the organizations’ decision-making process.
All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.
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