Miramonte Indian Wells Resort & Spa United States Palm Springs California
Location
February 25 - 27, 2020
Date range
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Event details


Overview

The New Media Agency

It’s been a tough run for media agencies: They’ve been transformed by transparency concerns even as brands have begun to examine contracts more closely, and brand safety has been front and center as the online and platform environment gets murkier by the minute. New types of companies are transforming how brands are launched and marketed on various platforms, and the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit, we’ll explore how agencies are changing the way they operate as regulations and client requests get stronger. From the ins and outs of brand safety to new technologies to working across platforms, join us for a look at the challenges and opportunities ahead in 2020.

Rating

7.91 / 10
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Speakers 2

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Jim Hamilton

  • PRESIDENT JELLYFISH
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Sherveen Shingu

  • SENIOR director, ENTERPRISE STRATEGY PUBLICIS

Media

Organiser

Digiday UK

Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Go to event website »