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Fairmont Scottsdale Princess United States Arizona
October 4 - 6, 2020
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The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth.

It’s in that spirit that we’ve reimagined the 2020 Masters of B2B Marketing Conference, showcasing CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing, and:

  • Choose your experience: Join us in-person or virtually.
  • Reimagine the future of B2B: Hear from experts and visionaries from all industries and marketing disciplines.
  • Get inspired by your peers: Learn from ANA B2B members – marketing leaders who are part of an open and inclusive B2B community that works together to solve problems and share experiences.

Your health and safety are of paramount concern. To ensure that your conference experience is both valuable and safe, the ANA is working with our host hotel partners to maintain social distancing guidelines by providing a separate area for registration and appropriately distanced seating and guest flow. 

We’ll also provide temperature checks, masks, hand sanitizer, and a room designated for you if you are not feeling well. However, we respectfully ask that if you are not feeling well on the day of the conference, please consider attending virtually and following up with a local health care provider. 

Our host hotel for the 2020 ANA Masters of B2B Marketing Conference, the Fairmont Scottsdale Princess, has committed to providing our attendees with an environment that is clean and safe. For more information on the hotel’s policies and practices.

Speakers 19


Bob Liodice


Bill Tucker

  • Group Executive Vice President ANA

Bill Zengel

  • Senior Vice President ANA

Michelle Bandler

  • Managing Director of Tech B2B Google

Valerie Beaulieu

  • U.S. Chief Marketing Officer Microsoft

Lynne Biggar

  • Chief Marketing and Communications Officer Visa

Linda Brunner

  • Senior Vice President, Head of IT Digital CX and Chair, Diversity and Inclusion Council USA Siemens Healthineers

Martin Guerrieria

  • Global Head of Research, BrandZ Kantar

Richard Hepworth

  • Business Unit President Trelleborg Marine and Infrastructure

Kellie Krug

  • Executive Vice President and Head of Global Wholesale/Enterprise Marketing Wells Fargo

Rob Markey

  • Partner Bain & Company

Danny Nail

  • Global Head of Account-Based Marketing SAP

Doug Novack

  • Managing Director of Business and Industrial Practice Google

Kathy Seegebrecht

  • Senior Vice President and Chief Marketing Officer UL

Tom Stein

  • Chairman and Chief Client Officer Stein IAS

Rishad Tobaccowala

  • Chief Growth Officer Publicis Groupe

Brenda Tsai

  • Chief Marketing Officer BNY Mellon

Karen Walker

  • Senior Vice President and Chief Marketing Officer Intel Corporation

Reuben Webb

  • Chief Creative and Values Officer Stein IAS



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